December 1, 2006

Welcome to the LeBron 23-23 Blog

Wassup. We're officially kicking off the LeBron 23-23 blog. Not only is this blog dedicated to one of the greatest NBA players in the game today, LeBron James. This blog is also about a very cool campaign, starting on January 1st, 2007, from your good friends at Sprite.

A couple of upfront issues to address:

1. This isn't one of those fake corporate blogs that try to convince you to do something by lying to you, being deceptive, or ghost written by some junior copywriter, fresh out of art school at our ad agency. This blog is about being upfront, helpful, insightful, and potentially fun. Don't hate on my writing style or grammar either, it ain't my day job.

2. We're going to do our best to bring the best insight to you about the campaign, written from the people involved in it...unfiltered knowledge at its' finest.

3. Keep the comments clean. You can post pretty much anything you want as long as it's clean and hopefully constructive. Feedback is always good as long as it's constructive feedback. If it gets unruly, I'll start deleting comments.

With that out of the way, I'll get back to talking about the program, LeBron 23-23. It all started with a couple brand managers and our cool agent from the Left Coast brainstorming about how we could create the best LBJ program possible. After a couple of hours of procrastinating, bugging out, and blowing off meetings, we started to think about one of my favorite movies, "I'm Gonna Git You Sucka."

So, I start talking about how Slade tells Keenan Ivory that every hero has a theme song. Eventually, Keenan gets Boogie Down Productions to come up with his song at the end of the movie, "Jack of Spades." Well, there you have it, every hero has a theme song.

We want you to create LeBron's...