Paul Wall speaks on LeBron 23-23

Yeeeeah baaaaaby. We had our annual Swisha House Christmas Party last night in Houston Texas @ Club Nexxt and it was once again off the chain! Thanks to all who came out and supported it! Big shouts out to my main man Lebron who is all over Sports Center, quite like I am all over this new Jaguar XKR that's about to come out next year......

Me myself? I am getting pretty excited about this tag team we got coming up in this studio. I'm ready yo lace the track and do my thing! My album is bangin, straight up! Its coming on April 3rd, and its called GET MONEY STAY TRUE! Be on the lookout! Also, just a friendly reminder to log on to www.grillsbypaulwall.com and check out the fly gear! There is no 401K for a hustler. You just work as long as you can, as often as you can, and as hard as you can..... Swisha House baaaaaby!

Lil Keke what it do homie, that boy got a Gangster Grills that's so serious.... Expensive Taste, I got it, how bout you? Say go ahead and check out www.expensivetastemerch.com its the real deal! Shouts out to +44, they got a album that is jammin! I just got some new tat's by my boy Mr Cartoon, check em out @ www.myspace.com/paulwall

Aight I'm out, holler at yall later!

> Paul Wall
> www.expensivetastemerch.com
> GET MONEY-STAY TRUE
> www.grillsbypaulwall.com

Welcome to the LeBron 23-23 Blog

Wassup. We're officially kicking off the LeBron 23-23 blog. Not only is this blog dedicated to one of the greatest NBA players in the game today, LeBron James. This blog is also about a very cool campaign, starting on January 1st, 2007, from your good friends at Sprite.

A couple of upfront issues to address:

1. This isn't one of those fake corporate blogs that try to convince you to do something by lying to you, being deceptive, or ghost written by some junior copywriter, fresh out of art school at our ad agency. This blog is about being upfront, helpful, insightful, and potentially fun. Don't hate on my writing style or grammar either, it ain't my day job.

2. We're going to do our best to bring the best insight to you about the campaign, written from the people involved in it...unfiltered knowledge at its' finest.

3. Keep the comments clean. You can post pretty much anything you want as long as it's clean and hopefully constructive. Feedback is always good as long as it's constructive feedback. If it gets unruly, I'll start deleting comments.

With that out of the way, I'll get back to talking about the program, LeBron 23-23. It all started with a couple brand managers and our cool agent from the Left Coast brainstorming about how we could create the best LBJ program possible. After a couple of hours of procrastinating, bugging out, and blowing off meetings, we started to think about one of my favorite movies, "I'm Gonna Git You Sucka."

So, I start talking about how Slade tells Keenan Ivory that every hero has a theme song. Eventually, Keenan gets Boogie Down Productions to come up with his song at the end of the movie, "Jack of Spades." Well, there you have it, every hero has a theme song.

We want you to create LeBron's...